Erik Benjamins

11 December 2019

  1. After-Dinner Walk
  2. Alex Reed’s Home Work
  3. Bookends & Good Hugging
  4. Bookshelves & Hard Optimism
  5. Bottega Louie
  6. Building Block
  7. Butts of Florence
  8. Crying Into the Breadbox
  9. Disintegrating Smeller
  10. Eric Payne
  11. Forgetting the Words
  12. Free Smells
  13. Happiness for Art21 Magazine
  14. Jeremy Hunter's Practice of Life
  15. SBCo
  16. Self-squaring and Double Acting
  17. Use All Five
  18. Wood Fire Chicken for Lucky Peach
  19. Young Joon Kwak’s ‘The Cave’
  20. Show All

Use All Five 2016

Copywriting and strategy for Use All Five (2016, ongoing).

LA-based digital design studio, Use All Five, had plans for a large scale rebrand of their website, which involved evolving and refining their use of language. I came on board to work with co-founder, Levi Brooks, to explore how we could best distill the spirit of the studio into a bold, descriptive tagline and some contextualizing “about us” copy. We focused on the studio’s working model, which emphasized curiosity, flexibility, and dialogue. Proud West Siders, we made sure to reflect on their close proximity to the coast and its unavoidable influence. Since the re-brand, I’ve popped in over the years to assist on a variety of client work, including UCLA, Save Venice (a conservation non-profit), and Art of Sport (bodycare for athletes).

“When we first started rebranding ourselves, we were struggling to have our copy to effectively communicate who we really were. Erik helped us get our thoughts organized and bring our positioning to life. The new copy even led us to reconsider and redesign our brand for the best. Erik has a special gift for making a complicated subject matter easy to understand and thought-provoking. He’s friendly, down to earth and very easy to work with. After five minutes talking with him, you’ll feel like you’ve been old friends for years. Don’t hesitate to work with him on your project, whether it's big or small.”
— Levi Brooks, CEO & Co-Founder