Building Block 2016
Copywriting for Index, a publication by Building Block (2016).
Working in collaboration with the co-founders and graphic designer of Building Block, an accessories studio with a global following, I wrote a pared down text that punctuated a seasonal catalog. My brief was to write in a minimal, timeless voice, almost as if the bags themselves were whispering their philosophy into your ears.
“Erik has a wonderful skill for distilling large concepts into relatable messages without subtracting importance. For our Building Block Index, he showed his talent by translating our brand's form language into a humble and concise guide.”
— Kimberly & Nancy Wu, Co-founders
Published by Building Block
28 pages, full color, 5 x 8.5 in.