Erik Benjamins

22 October 2019

  1. After-Dinner Walk
  2. Alex Reed’s Home Work
  3. Bookends & Good Hugging
  4. Bookshelves & Hard Optimism
  5. Bottega Louie
  6. Building Block
  7. Butts of Florence
  8. Crying Into the Breadbox
  9. Disintegrating Smeller
  10. Eric Payne
  11. Forgetting the Words
  12. Free Smells
  13. Happiness for Art21 Magazine
  14. Jeremy Hunter's Practice of Life
  15. SBCo
  16. Self-squaring and Double Acting
  17. Use All Five
  18. Wood Fire Chicken for Lucky Peach
  19. Young Joon Kwak’s ‘The Cave’
  20. Show All

Eric Payne 2019

Copywriting for Eric Payne (2019).

In two weeks time, LA-based shoe designer Eric Payne would debut his brand at Paris Fashion Week. He needed some words and he needed them fast. I sat down with Eric to learn about his background, inspiration, and company goals. We also talked process, materials, and attitude. The first deliverables, across web and print, materialized as a brand manifesto and concise bio, providing insightful context with just the right amount of poetry for Eric’s shoes as they were introduced on the world’s stage.

“In need of a write up about my work to help communicate my ideas and vision to my clients, I sat down with Erik and talked about my work, values and approach. Erik was able to write an eloquent, well thought out manifesto statement that I still use to help my customers understand my product.”
— Eric Payne, Founder & Designer

Read More...