Erik Benjamins

25 July 2024

  1. After-Dinner Walk
  2. Alex Reed’s Home Work
  3. Ben Sanders is Drawing at the Dinner Table
  4. Bookends & Good Hugging
  5. Bookshelves & Hard Optimism
  6. Bottega Louie
  7. Built In at the Neutra VDL House
  8. Building Block
  9. Butts of Florence
  10. Confessions of an Anonymous Recipe
  11. Crying Into the Breadbox
  12. Disintegrating Smeller
  13. Eric Payne
  14. Forgetting the Words
  15. Free Smells
  16. Happiness for Art21 Magazine
  17. Running of the Interns
  18. Schindler Centennial for Cereal Magazine
  19. Self-squaring and Double Acting
  20. Sitting Suite for Seed
  21. To Sit is to Time Travel
  22. The Spongiologist’s Mantra
  23. Use All Five
  24. Wood Fire Chicken for Lucky Peach
  25. Young Joon Kwak’s ‘The Cave’
  26. Show All

Eric Payne 2019

Copywriting for Eric Payne (2019).

In two weeks time, LA-based shoe designer Eric Payne would debut his brand at Paris Fashion Week. He needed some words and he needed them fast. I sat down with Eric to learn about his background, inspiration, and company goals. We also talked process, materials, and attitude. The first deliverables, across web and print, materialized as a brand manifesto and concise bio, providing insightful context with just the right amount of poetry for Eric’s shoes as they were introduced on the world’s stage.

“In need of a write up about my work to help communicate my ideas and vision to my clients, I sat down with Erik and talked about my work, values and approach. Erik was able to write an eloquent, well thought out manifesto statement that I still use to help my customers understand my product.”
— Eric Payne, Founder & Designer