Jeremy Hunter’s Practice of Life 2017
Copywriting and strategy for Jeremy Hunter, educator, speaker, and coach (2017).
Jeremy, the Founding Director of the Claremont Graduate School’s Executive Mind Leadership Institute, was looking for some clarity. What language could best exemplify the spirit of his work as it manifested across three distinct, but unified areas? To reach this goal, we began a ritual of meeting weekly over a month or so, centering on the concept of fostering a practice of life. We relished in a transparent and collaborative process, like having our own critique group in art school. Our informal, yet rigorous working relationship allowed us to experiment with and expand on how he could re-orient and clarify his professional goals.
“Somewhere between Willy Wonka, a Time Lord and the Best Copy Editor You’ve Ever Met stands Erik Benjamins. His fun, brilliant, insightful way of working helped me to distill what it is I actually do. The results were revelatory. Call him, you’ll be glad you did!”
— Jeremy Hunter, PhD, Executive Mind Leadership Institute at the Peter F. Drucker Graduate School of Management
Photographed by Di Zinno