Copywriting, strategy, and creative direction for HR consulting firm, S. Benjamins & Company, Inc. (2013, ongoing)
It’s a major point of pride that my Mom has been one of my longest-running clients. The first major work was a few years ago when we revamped her website with an updated design and fresh copy. We’ve just put the finishing touches on another large-scale redesign, which signals an exciting shift in her business. We worked together on refining the language and design to reflect on how her history of twenty years in the people business has set the stage for an important evolution of the business. Alongside these larger projects, I’ve also assisted in providing copy and strategy across a variety of outlets including monthly newsletters and marketing materials.